MTV MUSIC GROUP ANNOUNCES CATEGORIES, NOMINEES AND OPEN VOTING FOR INAUGURAL O MUSIC AWARDS
CATEGORIES INCLUDE INNOVATIVE ARTIST, BEST INDEPENDENT MUSIC BLOG, BEST FAN ARMY AND INNOVATIVE MUSIC VIDEO
LADY GAGA AND ODD FUTURE’S TYLER THE CREATOR LEAD WITH THREE NOMINATIONS
INTEGRATED PARTNERS INCLUDE ADIDAS, FORD AND FUZE®
New York, NY, April 05, 2011 – MTV Music Group, the most visited music online destination*, today announced categories, nominees, open voting, and integrated partners for the inaugural O Music Awards,
www.omusicawards.com, @
MTVOMA, a multiplatform franchise and award event that celebrates and honors the art, creativity, personality, technology and migration of music into the digital space. The inaugural O Music Awards will be held on April 28 across multiple platforms and screens including MTV.com, VH1.com, and LogoTV.com and include heavy integration with social media.
“The advent of the digital space has forever changed the way we discover, experience and enjoy music, resulting in an unparalleled fusion of fan interaction and creativity around the artists they love,” said Dermot McCormack, Executive Vice President, Digital Media for MTV Music and Logo Group. “With the conversation at a fever pitch, the time has come to celebrate and award achievements and innovations in this space with an experimental, ever evolving, unorthodox and forward facing event that only MTV Music Group can pull off”.
The O Music Awards will feature a myriad of distinct categories that celebrate artists, innovators, fans, web celebrities and tech gurus that have impacted the world of digital music. Categories include Innovative Music Video, Fan Army FTW, Funniest Music Short, Innovative Artist, Must Follow Artist on Twitter, NSFW Music Video, Most Viral Dance, Best Independent Music Blog, Best Animal Performance, Best Performance Series and more. The O in O Music Awards has been purposely left open to interpretation to generate a reaction and spur conversation, and can stand for any myriad of words that the audience can choose from that captures the essence of the show in their minds such as open, ongoing, online among countless others.
Lady Gaga and Odd Future’s Tyler the Creator lead with 3 nominations each, followed by Kanye West, The Flaming Lips and Nicki Minaj with two nominations apiece.
Additional nominated artists include Arcade Fire, Radiohead, Justin Bieber, Lil B, Wiz Khalifa, Robyn, OK Go, Katy Perry and iamamiwhoami. Other notable nominees include Antoine Dodson/Gregory Brothers (Funniest Music Short), The Lonely Island (Funniest Music Short), Funny or Die (Funniest Music Short), Gorilla vs Bear (Best Independent Music Blog), The Hype Machine (Best Music Discovery Service), Pandora (Best Music Discovery Service), Tiny Desk Concerts (Best Performance Series) and Marshall Jones (Best Music Hack).
Voting begins today on the O Music Awards website and will be simple and social. Fans can vote via social media or through a mobile voting site. Each award category features pre‐selected nominees but also allows fans to write in a nominee and then rally support for them using their social networks. To drive engagement and enthusiasm, each award category will include a real-time leaderboard indicating which nominees are trending at any given time.
The inaugural sponsors of O Music Awards are adidas, Ford and FUZE®. All three partners will work with MTV Music Group to develop compelling in-show integrations and digital experiences. In addition, each partner will sponsor one or more awards.
The
O Music Awards website will be the digital main stage and the heart of all activity in the weeks leading up to the O Music Awards. Post event, the website will continue to spotlight innovation and creativity in the digital music space. The award event will be the centerpiece of a larger ongoing discussion and celebration around digital music throughout the year that will take place across multiple platforms including the
O Music Awards website and social media. In the coming weeks, MTV Music Group will announce additional details such as O Music Award performers and presenters. Full list of O Music Awards categories and nominees below:
Best Fan Cover (Award goes to Fan):
Fan Cover By: Alex Goot
Title: Hold It Against Me
Artist: Britney Spears
Fan Cover By: Jorge & Alexa NarvaezTitle: HomeArtist: Edward Sharpe and The Magnetic Zeros
Fan Cover By: Maria AragonTitle: Born This Way
Artist: Lady Gaga
Fan Cover By: Mike Tompkins
Title: Only Girl (In The World)Artist: Rihanna
Fan Cover By: PS22 Chorus
Title: LisztomaniaArtist: Phoenix
Fan Cover By: Scampi
Title: Pursuit of Happiness
Artist: KiD CuDi featuring MGMT & Ratatat
Innovative Music Video (Award goes to Artist)Artist: Andy Grammer
Title: Keep Your Head Up
Artist: Arcade Fire
Title: We Used To Wait
Artist: Cassius
Title: I Love You So
Artist: Craig Wedren
Title: Are We
Artist: Das Racist
Title: Who’s That? Brooown!
Artist: The Johnny Cash Project
Title: Ain't No Grave
Artist: OK Go
Title: Back From Kathmandu
Artist:Robyn
Title: Killing Me
Artist: Sour
Title: Mirror
Fan Army FTW (Award goes to Artist)Artist: 30 Seconds to Mars
Fan Army: Echelon
Artist: Adam Lambert
Fan Army: Glamberts
Artist: Justin Bieber
Fan Army: Beliebers
Artist: Katy Perry
Fan Army: Bandaids
Artist: Lady Gaga
Fan Army: Little Monsters
Artist: My Chemical Romance
Fan Army: Killjoys/MCRmy
Artist: Nicki Minaj
Fan Army: Barbiez
Artist: Rain
Fan Army: Clouds
Artist: Rihanna
Fan Amy: Rihanna Navy
Artist: Tokio Hotel
Fan Army: Tokio Hotel Fans
Artist: Wiz Khalifa
Fan Army: Taylor Gang
Funniest Music Short (Award goes to Creator)Creator: Antoine Dobson/Gregory Brothers
Title: Bed Intruder Song
Creator: Funny or Die
Title: Disney's Princess Ke$ha
Creator: The Lonely Island f/t Akon
Title: I Just Had Sex
Creator: The Lonely Island
Title: Shy Ronnie 2: Ronnie and Clyde
Creator: Portlandia
Title: Portland Dream of the ‘90s
Innovative Artist (Award goes to Artist)Artist: The Flaming Lips
Artist:
iamamiwhoami
Artist: Kanye West
Artist: Lady Gaga
Artist: Lil B
Artist: Radiohead
Artist: Tyler The Creator
Must-Follow Artist on Twitter (Award goes to Artist)
Artist: 50 Cent
Artist: Amanda Palmer
Artist: Kanye West
Artist: Lady Gaga
Artist: Nicki Minaj
Artist: Questlove
Artist: Ted Leo
Artist: Tyler The Creator
NSFW Music Video (Award goes to Artist)Artist: Earl Sweatshirt
Title: EARL
Artist: M.I.A.
Title: Born Free
Artist: The Flaming Lips
Title: The Sparrow Looks Up At The Machine
Artist: Yuck
Title: Rubber
Artist: UNKLE
Title: Follow Me Down
Most Viral Dance (Award goes to originator of dance)Artist: Cali Swag District
Title: The Dougie
Artist: Ginuwine
Title: Pony
Artist: Lil B
Title: Lil B’s Cooking Dance
Artist: “Movin’ Like Berney” Video
Title: The “Berney” Dance
Artist: Willow Smith
Title: Whip My Hair
Best Independent Music Blog (Award goes to blog owner)Blog: Aquarium Drunkard
Blog: Arjan Writes
Blog: Discobelle
Blog: Gorilla vs. Bear
Blog: Hipster Runoff
Blog: Nah Right
Blog: Pretty Much Amazing
Blog: Said the Gramophone
Blogs: Transparent Blog
Best Music Hashtag Meme (Award goes to hashtag creator)Hashtag: #awfulsupergroups
Hashtag: #bustinjieber
Hashtag: #failedrockbandmovies
Hashtag: #fatindiebands
Hashtag: #lessambitiousbands
Best Music Discovery Service (Award goes to Company)
Company: Bandcamp
Company: The Hype Machine
Company: Pandora
Company: RCRD LBL
Company: Shazam
Company: Shuffler.fm
Company: SoundCloud
Company: We Are Hunted
Best Performance Series (Award goes to site that runs performance series)Website: 4AD
Performance Series: Sessions
Website: A.V. Club
Performance Series: Undercover
Website: Black Cab Sessions
Website: Beck
Performance Series: Record Club
Website: Daryl Hall
Performance Series: Live From Daryl’s House
Website: From the Basement
Website: La Blogothesque
Website: NPR
Performance Series: Tiny Desk Concerts
Website: Yours Tru.ly
Website: Unplugged (MTV, VH1, CMT)
Favorite F**k Yeah Tumblr (Award goes to site owner)Artist: Adam Lambert
Site: f*ckyeahadamlambert.tumblr.com
Artist: Beyonce
Site: f*ckyeahbeyonceknowles.tumblr.com
Artist: Britney
Site: f*ckyeahcrazybritney.tumblr.com
Artist: Janelle Monae
Site: f*ckyeahjanellemonae.tumblr.com
Artist: Kanye West
Site: f*ckyeahkanyewest.tumblr.com
Artist: KiD CuDi
Site: f*ckyeahkidcudi.com
Artist: Lady Gaga
Site: f*ckyeahladygaga.tumblr.com
Artist: Nicki Minaj
Site: f*ckyeahharajukubarbie.tumblr.com
Artist: Rihanna
Site: f*ckyeahrihanna.com
Artist: Thom Yorke
Site: f*ckyeahthomyorke.tumblr.com
Favorite Animated GIF (Award goes to GIF)GIF: 50 Cent, Bert and Kermit on Entourage
Link: http://cdn.complex.com/blogs/wp-content/uploads/2010/10/Bert.gif
GIF: 50 Cent, Rebecca Black and Bert
Link: http://4gifs.com/gallery/d/181063-1/Friday_50cent_Bert.gif
GIF: Justin Bieber - Tongue Roll
Link: http://i866.photobucket.com/albums/ab225/jbiebsdaily/gifs/Animation4.gif
GIF: Katy Perry – California Gurls Whipped Cream
Link: http://www.gifsoup.com/view/745156/katy-perry-whip-cream.html
GIF: Lady Gaga – Finger Lickin’ Good
Link: http://www.gifbin.com/bin/042009/1239875134_lady_gaga_finger_licking.gif
GIF: Mariah Carey – Check Yourself
Link: http://cache.gawker.com/assets/images/jezebel/2010/10/mariahboobs11609.gif
GIF: Nicki Minaj – Gum Twirl
Link: http://25.media.tumblr.com/tumblr_kzaserc3831qbrus1o1_500.gif
GIF: Rihanna & Katy Perry
Link: http://www.gifbin.com/bin/092010/1284542677_rihanna-katy-perry-catfight.gif
GIF: Whitney Houston- Whitney Points
Link: http://lh3.ggpht.com/_krxpMuzO7Q4/TS98UeUaecI/AAAAAAAAC0g/ersDiP8